Unit 3 - Qualitative research results

-What is your gender?

70% of the participants were males, and 30% were females.

-What is your country of origin?

40% UK
10% Nigeria
10% Morocco
20% Congo
20% Somalia

This shows a variety of people that we surveyed with different tastes, and backgrounds.

-Age?

3 - 18 years
5 -17 years
1 -16 years

ouyr target audience was 16-25 so this shows that we interviewed people in our target audience.

-What socio-economic class do you recognise yourself as being?

5- D
4- C
1- C2

this may have an impact on how they perceive the music video and the messages they get from it.

-Where is your area of residence?

70% Lambeth
10% Richmond upon Thames
20% Southwark

This shows that if we film in the area of lambeth, people watching our music video could personally relate

-What is your favourite genre of music?

20% Grime
30% Rap
20% Pop
10% Punjab
10% R&B

This shows that not a lot of people who we interviewed like the genre of music that we selected.

- Who would you say is your top 2 artists?

20% Drake
10% Jessie J
10% Rihanna
10% Adele
20%  Stormzy
10% Eminem
10%Travis Scott
10% Ard Adz

This shows a majority that people that we interviewed like mainstream artists, and not unsigned artist like the one we chose

- What is your opinion on pop/soul artists?

20% Good, I like them
80% Bad, I don't like them

This shows that the people we interviewed did not like the genre our music was in

-What do you think about American female artists?

30% They're good, I like them
70% They're not good, I don't like them

This shows that the people we interviewed did not like the artist choice either

- After listening to 'Desire', what are your first impressions of the song overall?

30% slow/boring
40% Good, I liked it
30% Bad, I did not like it

Despite people not liking the genre of music, with mixed reviews, people liked the music we selected

-How do you think we should implement the lyrics in the music video?

20% Don't implement the lyrics
40% Act the lyrics out
40% Show the lyrics in writing on screen

This again shows mixed reviews, and we might just act out the lyrics instead to make it also a performative

- What conventions would you like to see?

10% Cutting to the beat
30% Lip- syncing
60% Other

Although not specified people gave various other conventions we could include, with some of them being far fetched

- What style would you prefer to see in our music video?

10% Performative
20% Interpretative
70% Narrative

The narrative aspect we was already going to include in our music video, and it shows that people are liking our ideas

- What locations would suit our music video genre?

50% London preferably central London
30% River Thames
20% Estate

We are going to film in London already, and we may go abroad in the aster holiday so we could film scenes there as well

- What outfit should the artist wear?

60% Dress
30% Jeans and a top
10% Other

The main artist we selected may not want to wear a dress, so we will have to think of a creative idea.