Unit 3 - Qualitative research results

-What is your gender?

70% of the participants were males, and 30% were females.

-What is your country of origin?

40% UK
10% Nigeria
10% Morocco
20% Congo
20% Somalia

This shows a variety of people that we surveyed with different tastes, and backgrounds.

-Age?

3 - 18 years
5 -17 years
1 -16 years

ouyr target audience was 16-25 so this shows that we interviewed people in our target audience.

-What socio-economic class do you recognise yourself as being?

5- D
4- C
1- C2

this may have an impact on how they perceive the music video and the messages they get from it.

-Where is your area of residence?

70% Lambeth
10% Richmond upon Thames
20% Southwark

This shows that if we film in the area of lambeth, people watching our music video could personally relate

-What is your favourite genre of music?

20% Grime
30% Rap
20% Pop
10% Punjab
10% R&B

This shows that not a lot of people who we interviewed like the genre of music that we selected.

- Who would you say is your top 2 artists?

20% Drake
10% Jessie J
10% Rihanna
10% Adele
20%  Stormzy
10% Eminem
10%Travis Scott
10% Ard Adz

This shows a majority that people that we interviewed like mainstream artists, and not unsigned artist like the one we chose

- What is your opinion on pop/soul artists?

20% Good, I like them
80% Bad, I don't like them

This shows that the people we interviewed did not like the genre our music was in

-What do you think about American female artists?

30% They're good, I like them
70% They're not good, I don't like them

This shows that the people we interviewed did not like the artist choice either

- After listening to 'Desire', what are your first impressions of the song overall?

30% slow/boring
40% Good, I liked it
30% Bad, I did not like it

Despite people not liking the genre of music, with mixed reviews, people liked the music we selected

-How do you think we should implement the lyrics in the music video?

20% Don't implement the lyrics
40% Act the lyrics out
40% Show the lyrics in writing on screen

This again shows mixed reviews, and we might just act out the lyrics instead to make it also a performative

- What conventions would you like to see?

10% Cutting to the beat
30% Lip- syncing
60% Other

Although not specified people gave various other conventions we could include, with some of them being far fetched

- What style would you prefer to see in our music video?

10% Performative
20% Interpretative
70% Narrative

The narrative aspect we was already going to include in our music video, and it shows that people are liking our ideas

- What locations would suit our music video genre?

50% London preferably central London
30% River Thames
20% Estate

We are going to film in London already, and we may go abroad in the aster holiday so we could film scenes there as well

- What outfit should the artist wear?

60% Dress
30% Jeans and a top
10% Other

The main artist we selected may not want to wear a dress, so we will have to think of a creative idea.

Unit 3 - Quantiative research graphs

The results above is what what we received from our research that we did, One question that we asked after making a variety of people listen to our music choice, was do they like the song or not. We received 60% saying no, and 40% saying yes, which was expected from the age group that we researched upon, as the song we chose was quite slow and not suited to the tastes of teenagers. Another question that we asked was, do you think our idea is suited to the music? we have overwhelming majority agreeing with our idea, with 80% saying yes, so we will stick to our idea, other various questions yielded different results. Another question was if we should show the lyrics on the screen, which had a small margin of people saying no, as they thought it wouldn't go along with the genre of music and tone.