Types of Research
Quantitative:
This is when the results are based on numerical data, This is used in media to record specific numbers or statistics do show the amount of views a TV show has got, or the amount of ticket sales a film has got, then people will look at the success of it and draw inspiration of allow it to guide them.
it is numerical data and can be shown on graphs and tables to show how much a thing had one, so how many views or how much sale sit can be beneficial to the institute as they can use this information as a basis to do further projects or call off a project if the data that they are given does not look good or able to make it successful in the long run, there will be no point for the studio to fund projects if they have no data or evidence to prove that it will be a success, as they would want to maximise profit and having information allows them to tailor their projects to the audience and demographic and in the time zone where it will be the most successful.
Quantitative research can be done through a number of ways, mainly being through counting the participants and their each individual vote/opinions, or how much people have done something in a amount of time. It gives a solid hard fact that can be used to back up argument points etc. It could also be used to benefit the audience as they can see if a movie/film was successful or not and so based on the critics and reviews and the percentage that liked it they can also go ahead and watch the movie knowing that they have a good reason for watching it as it was liked my a majority of people, it can be used as a basis for making decisions as there is numerical data that is most likely reliable.
it is numerical data and can be shown on graphs and tables to show how much a thing had one, so how many views or how much sale sit can be beneficial to the institute as they can use this information as a basis to do further projects or call off a project if the data that they are given does not look good or able to make it successful in the long run, there will be no point for the studio to fund projects if they have no data or evidence to prove that it will be a success, as they would want to maximise profit and having information allows them to tailor their projects to the audience and demographic and in the time zone where it will be the most successful.
Quantitative research can be done through a number of ways, mainly being through counting the participants and their each individual vote/opinions, or how much people have done something in a amount of time. It gives a solid hard fact that can be used to back up argument points etc. It could also be used to benefit the audience as they can see if a movie/film was successful or not and so based on the critics and reviews and the percentage that liked it they can also go ahead and watch the movie knowing that they have a good reason for watching it as it was liked my a majority of people, it can be used as a basis for making decisions as there is numerical data that is most likely reliable.
Qualitative:
This is when the results are based on opinions and views. They can be done via questionnaires and interview, surveys etc. You can ask questions to public or the target audience to find out their opinions and views on a certain project, idea etc. This is not a numerical data type so it is not solid facts, however it will give you a personal feeling and allow you to shape your project into what the target audience would want. The answers gathered will be varied as people will have different opinions, so it will give you a wide overview of the information you gathered in.
In the context of the media industry, it will be seen as reviews and critics of a film, TV show, music video. the opinions will be expressed usually through comments or the rating it received out of a numerical value, This can be used to see what project was received very good and what it consisted of that the audience really enjoyed it, it will mean that you can replicate or gain inspiration from the previous project to be able to reach the success that it did, and see what was not received very well to avoid that, also constructive criticism received will allow you to improve on the current project to be able to make it a better experience for the target audience that you are doing it for.
However, Opinions are often influenced by a variety of factors, so the data collected will often be biased towards a certain side, so fan websites or asking fans of their favorite artists will mean that you find very biast opinions that are in favor of them. Also if the review or opinions are very long, to be able to pick them out and find a summary of what they are saying will also be a very long and time consuming activity to do, also if you collect a large pool of views then there are bound to be repeated views which means that the second opinion does not matter because the first opinion says the same thing.
In the context of the media industry, it will be seen as reviews and critics of a film, TV show, music video. the opinions will be expressed usually through comments or the rating it received out of a numerical value, This can be used to see what project was received very good and what it consisted of that the audience really enjoyed it, it will mean that you can replicate or gain inspiration from the previous project to be able to reach the success that it did, and see what was not received very well to avoid that, also constructive criticism received will allow you to improve on the current project to be able to make it a better experience for the target audience that you are doing it for.
However, Opinions are often influenced by a variety of factors, so the data collected will often be biased towards a certain side, so fan websites or asking fans of their favorite artists will mean that you find very biast opinions that are in favor of them. Also if the review or opinions are very long, to be able to pick them out and find a summary of what they are saying will also be a very long and time consuming activity to do, also if you collect a large pool of views then there are bound to be repeated views which means that the second opinion does not matter because the first opinion says the same thing.
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